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Aiming for Better Nutrition with the Bull's Eye Food Guide©

The Bull's Eye Food Guide system illustrates that some foods are more nutritious than others, but that most foods can be included in a healthy, balanced diet. By learning about the nutritional values of different foods and the recommended serving sizes of the food groups, you can make wiser choices about what and how much you eat.

Click Here to See The Bull's Eye Food Chart
©Josephine Connolly, M.S., R.D, 1996


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What Is the Bull's Eye Food Guide and Where Did It Come From?

This new dietary system categorizes food according to its food group as well as its nutrient content, including vitamins, minerals, fiber, sugar, fat and sodium. This guide is different from the familiar USDA Food Guide Pyramid, which simply groups together foods according to their most basic dietary classifications - without weighing the relative nutritional value of foods within each category.

Created by a registered dietitian and educator, the Bull's Eye Food Guide system works on two simple concepts - the target (aim for the center) and the traffic light (red = stop; yellow = use caution; green = go).


Here's How It Works

Each of the target's three colored rings represents a different nutritional value, as indicated below:
  • Foods listed in the inner green ring, closest to the center, or "bull's eye," are called "Go Foods." These foods are considered to be the most nutritious and should make up most of your diet.
  • Foods listed in the center yellow ring are called "OK Foods." These foods are less nutritious but still considered healthful.
  • Foods in the outer red ring are called "Stop and Think Foods." As the name suggests, these foods are least nutritious and should be eaten in small or moderate amounts.
  • Water is listed in the center of the graphic to emphasize the importance of drinking a minimum of 8 cups per day - no matter what your nutritional goals are.
Learning to Limit Your Fat

As you can see, the Fat Group, which includes oils, represents the smallest section of the Bull's Eye Food Guide. Although not all types of fat are equal, the foods in this group tend to provide an abundance of calories, but little or no vitamins and minerals. By limiting your servings of these foods, you can have a diet that supplies needed vitamins and minerals without excess calories or fat.

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